27 Content Strategy jobs in Qatar

The Media Relations & Content development Professional Support Services is responsible for enhancing public visibility, media engagement, and communication quality through effective content strategies and targeted media outreach.
The selected professional will craft compelling narratives, manage media relationships, develop high-impact content, and support overall strategic communication goals at national, regional, and international levels.

Key Responsibilities

1. Media Relations Support

• Establish and maintain strong working relationships with main media outlets.
• Develop and update a comprehensive media contact list .
• Coordinate press engagement activities, including press conferences, interviews, briefings, and official statements.
• Serve as a liaison between the organization and the media.
• Monitor media coverage, analyze sentiment and exposure, and prepare regular media reports.

2. Content Development

• Develop high-quality written content including press releases, speeches, editorials, and articles.
• Create talking points, Q&As, briefing notes, and op-ed pieces tailored for executives and official spokespeople.
• Generate content aligned with key communication themes, institutional values, and messaging strategies.
• Edit and proofread content to ensure clarity, consistency, and accuracy.

3. Strategic Communication Support

• Contribute to the development and execution of communication strategies and campaigns.
• Ensure consistent messaging across all content types and media channels.
• Align content and media engagements with branding.

4. Reporting and Documentation

• Prepare campaign and media engagement reports including coverage summaries and performance indicators.

Required Skills and Qualifications

• 15+ years of proven experience in media relations, Journalism, writing or editing.
• A Bachelor’s degree in Journalism, Media and Communication Studies, or a related discipline is required.
• Proven track record in managing media relations, securing media coverage, and organizing press events.
• Exceptional Various writing, editing, and proofreading skills.
• Ability to develop and maintain consistent key messages across different content platforms.
• Ability to deliver under tight deadlines with high attention to detail and quality control.

The Media Relations & Content development Professional Support Services is responsible for enhancing public visibility, media engagement, and communication quality through effective content strategies and targeted media outreach.
The selected professional will craft compelling narratives, manage media relationships, develop high-impact content, and support overall strategic communication goals at national, regional, and international levels.

Key Responsibilities

1. Media Relations Support

• Establish and maintain strong working relationships with main media outlets.
• Develop and update a comprehensive media contact list .
• Coordinate press engagement activities, including press conferences, interviews, briefings, and official statements.
• Serve as a liaison between the organization and the media.
• Monitor media coverage, analyze sentiment and exposure, and prepare regular media reports.

2. Content Development

• Develop high-quality written content including press releases, speeches, editorials, and articles.
• Create talking points, Q&As, briefing notes, and op-ed pieces tailored for executives and official spokespeople.
• Generate content aligned with key communication themes, institutional values, and messaging strategies.
• Edit and proofread content to ensure clarity, consistency, and accuracy.

3. Strategic Communication Support

• Contribute to the development and execution of communication strategies and campaigns.
• Ensure consistent messaging across all content types and media channels.
• Align content and media engagements with branding.

4. Reporting and Documentation

• Prepare campaign and media engagement reports including coverage summaries and performance indicators.

Required Skills and Qualifications

• 15+ years of proven experience in media relations, Journalism, writing or editing.
• A Bachelor's degree in Journalism, Media and Communication Studies, or a related discipline is required.
• Proven track record in managing media relations, securing media coverage, and organizing press events.
• Exceptional Various writing, editing, and proofreading skills.
• Ability to develop and maintain consistent key messages across different content platforms.
• Ability to deliver under tight deadlines with high attention to detail and quality control.

• Contribute to the creation of digital content for Qatar Airways' direct channels (website and mobile app), as well as other digital media including landing pages, emails, social media copy, push notifications, search ads, content pages, etc., in order to enhance the online experience for our customers.
• Collaborate and provide support to the product development teams by creating content for all online digital customer journeys including the online booking flow, manage booking section, add-on flows and pages, online check-in flow, loyalty programme pages and all other transactional pages on the website.
• Oversee quality assurance by creating, editing and checking written content, ensuring clarity and compliance with brand and company communication guidelines.
• Create content for campaigns while personalising the copy according to the channel and audience, and ensuring the relevance of the content on visuals.
• Collaborate with the UX and Design team on various projects to develop innovative and creative content to be hosted on the website and other channels.
• Create content for targeted experiences, such as subscribers and loyalty programme members, on the website to give customers a personalised experience.
• Create and review long form content hosted on the website, including SEO articles and destination pages, to promote traffic to the Qatar Airways worldwide.
  
  

• We are looking for a professional with the following skills and experience:
• High School Diploma or Equivalent with a minimum of 5 years of job-related experience OR Bachelor's Degree or Equivalent with a minimum of 4 years of job-related experience.
• Excellent command of the English language.
• Core understanding of the E-commerce digital environment and customer touchpoints.
• Experience working with social media, website content and UX /product copywriting.
  
  

• Degree in Marketing, Communication, or Arts (English Language).
• Professional qualifications in Advertising/Copywriting and Creative writing.
• Experience as a copywriter or content creator for various media, blogs, online sales channels or advertising agencies.
  
  

• Contribute to the creation of digital content for Qatar Airways' direct channels (website and mobile app), as well as other digital media including landing pages, emails, social media copy, push notifications, search ads, content pages, etc., in order to enhance the online experience for our customers.
• Collaborate and provide support to the product development teams by creating content for all online digital customer journeys including the online booking flow, manage booking section, add-on flows and pages, online check-in flow, loyalty programme pages and all other transactional pages on the website.
• Oversee quality assurance by creating, editing and checking written content, ensuring clarity and compliance with brand and company communication guidelines.
• Create content for campaigns while personalising the copy according to the channel and audience, and ensuring the relevance of the content on visuals.
• Collaborate with the UX and Design team on various projects to develop innovative and creative content to be hosted on the website and other channels.
• Create content for targeted experiences, such as subscribers and loyalty programme members, on the website to give customers a personalised experience.
• Create and review long form content hosted on the website, including SEO articles and destination pages, to promote traffic to the Qatar Airways worldwide.
  
  

• We are looking for a professional with the following skills and experience:
• High School Diploma or Equivalent with a minimum of 5 years of job-related experience OR Bachelor’s Degree or Equivalent with a minimum of 4 years of job-related experience.
• Excellent command of the English language.
• Core understanding of the E-commerce digital environment and customer touchpoints.
• Experience working with social media, website content and UX /product copywriting.
  
  

• Degree in Marketing, Communication, or Arts (English Language).
• Professional qualifications in Advertising/Copywriting and Creative writing.
• Experience as a copywriter or content creator for various media, blogs, online sales channels or advertising agencies.
  
  

Join to apply for the Digital Content Manager role at Qatar Airways .

About The Role

We are seeking a creative/UX Digital Content Manager to lead the development and delivery of customer-centric digital content across Qatar Airways' platforms. This role is pivotal in shaping the user experience through compelling, personalized, and brand-aligned messaging across website, mobile app, campaigns, loyalty, and other digital touchpoints.

Responsibilities include:

• Increase customer engagement, loyalty, and lifetime value through personalized content delivery on Qatar Airways' digital platforms.
• Lead personalization efforts in collaboration with key stakeholders to drive conversion across multiple channels.
• Develop content strategies to improve customer experience and retention.
• Create communication guidelines for different user personas across digital channels.
• Map customer needs and triggers throughout their journey and establish content personalization principles.
• Support global campaign launches by synthesizing campaign propositions into relevant value propositions and personalized communications.

About You

• Bachelor's Degree or equivalent with at least 6 years of relevant experience.
• Experience in creative content development and customer segmentation strategies.
• Experience in the airline industry is preferred.
• Excellent communication and managerial skills.

About Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses. We grow fast, break records, and set trends. Join us to be part of our future and build your life while being part of a global community.

Application Guidelines

If you're ready to join a progressive team and pursue a rewarding career, apply now by uploading your CV and completing our quick application form.

• Mid-Senior level

• Full-time

• Marketing, Public Relations, and Writing/Editing

• Airlines and Aviation

As the Digital Content Creator, you will be responsible for developing and implementing innovative social media strategies to engage our audience effectively. You will create compelling content and thrive in a dynamic and fast-paced environment. Your main responsibilities will include but not limited to:

• Generate original content, including capturing photography and videography, reels, daily live Instagram stories, writing copies, and performing graphic design and creative functions (e.g. simple video editing, creation of gifs, etc.)
• Write, produce and manage all imagery, videos, and content on social and digital channels that supports overall digital strategy and specific online marketing initiatives.
• Support social media strategies for the hotel and various channels and manage day to day social media activities on Facebook, X, TikTok, Instagram, Snapchat, LinkedIn, Pinterest, YouTube, and/or other social channels
• Create monthly content calendars based on those strategies and manage the scheduling of content, troubleshooting, and publishing to all social media channels
• Create social media ads on multiple social platforms, including the development of creative and copy, trafficking ads, measuring performance and ROI, and reporting on results.
• Measure progress, interpret results, and report on social media KPIs. Create amplification plans for content with brand and regional teams
• Use social media listening tools to identify trends, surprise and delight guests, engage with guests, and perform service recovery,
• Develops and sources unique hotel and destination content (posts, photos, videos, infographics); sources and leverages quality User Generated Content in social amplification efforts and ensures usage rights for all materials.
• Moderate assigned social pages and perform customer-service functions per company and industry best practices and standards
• Performs social media canvasing to create sales lead generation for outlets.
• Ensure adherence to all brand, regional, company, and platform guidelines, policies, and procedures
• Work with managers of different departments (F&B, Spa, Bay Club) to capture creative and compelling content
• Stay up-to-date on industry and platform trends and best practices.
• Support execution and fulfillment of projects as outlined on marketing communications plans
• Assist with other assignments by PR & Marketing Manager

What We Need From You

Ideally, you'll have some or all of the following competencies and experience we're looking for:

• Creativity and passion for photography and videography, who possesses a keen eye for detail and a knack for storytelling
• Proficiency in Canva, Adobe Creative Suite, as well as other video editing apps and software required
• Proficiency in platforms such as Hootsuite, Meta Business Manager, and others
• Fluent in Written and Spoken English. Arabic is a plus.
• Ability to work in a fast-paced environment

Company Industry

• Hotels
• Hospitality

Department / Functional Area

• Journalism
• Content Writing
• Editing

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