2 Activation Specialist jobs in Qatar
Manager, Brand Activation & Events
Posted 11 days ago
Job Viewed
Job Description
This role is responsible for planning and executing consumer facing brand experiences that drive footfall, engagement, and loyalty across retail and customer environments. This role leads in-store activations, shopper promotions, customer engagement events, and visual merchandising programs that bring the Starlink brand to life. The position plays a vital role in creating emotionally resonant, on-brand, and high-impact experiences that align with retail objectives and seasonal campaigns.
Accountability & Responsibilities of Role:
In-Store & Customer Activations
- Plan and execute in-store activations that drive footfall and conversion.
- Collaborate with retail teams to deliver consistent, on-brand retail experiences.
- Oversee execution of in-store campaigns and executions at retail level.
Customer Events
- Organize and manage customer-facing events, product launches, and special retail experiences.
- Coordinate with agencies, logistics, and event branding to ensure a premium brand experience.
- Ensure customer engagement activities reflect brand tone and target the right segments.
Visual Merchandising & Retail Branding
- Develop and maintain visual merchandising guidelines for all stores and formats in liaison with retail team.
- Work closely with design and retail teams to ensure consistent brand execution.
- Audit in-store branding and continuously improve execution quality across locations.
Loyalty & Retention Programs
- Support the planning and launch of customer loyalty and retention programs at retail.
- Collaborate with digital and brand teams to connect physical and digital engagement.
- Monitor program performance and provide feedback for optimization.
Customer / Shopper Promotions
- Co-Create and manage shopper marketing promotions and limited time offers with channel managers.
- Coordinate campaign timelines, activation mechanics, and in-store communication.
- Measure promotion effectiveness and drive continuous improvement.
Budget Management
- Manage the activation and event marketing budget in coordination with Head of marketing.
- Ensure cost-effective planning and execution of campaigns, events, and materials.
- Track and report on spend vs. plan and optimize for efficiency and ROI.
Position Requirements:
Educational Background:
Bachelor’s degree in marketing, Business Administration, or a related field; Master’s degree preferred.
Work Experience:
- Minimum of 5 years of experience in brand activation, experiential marketing, or events, ideally within telecom, tech, or lifestyle brands.
- Proven experience in planning and delivering events, retail activations, and sponsorships.
- Excellent English communication skills, both written and verbal, are mandatory.
- Knowledge of customer journey planning and experiential design principles.
- Strong vendor and stakeholder management capabilities.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- High level of creativity and innovation.
Key Competencies:
- Delivering Results & Fostering Ownership : Drive for improving business results and attaining higher levels of performance.
- Building Customer Value : Gaining insights into internal and/or external customers’ experience. Anticipating their needs and demonstrating concern for satisfying them. Building productive customer relationships. Ensuring clear communication to customers on expectations and beyond.
- Shaping Strategy: Ability to make sense of complex data, trends and dynamics on continually evolving basis, understand and anticipate the potential impact these may have, and use them to shape the direction of the business
- Driving Change: Recognizing and anticipating the need for change. Demonstrating openness, flexibility and support for change, aligning people to move in new and challenging directions. Dealing effectively with uncertainty and adapting to new situations and ways of working while staying focused, organized and positive.
Networking & Influencing Collaboratively: Developing rapport with a diverse range of people. Building and leveraging networks horizontally and vertically. Proactively influencing and persuading others to gain support for initiatives. Maintaining collaborative stakeholder relationships.
#J-18808-LjbffrManager, Brand Activation & Events
Posted 22 days ago
Job Viewed
Job Description
Ability to make sense of complex data, trends and dynamics on continually evolving basis, understand and anticipate the potential impact these may have, and use them to shape the direction of the business Driving Change:
Recognizing and anticipating the need for change. Demonstrating openness, flexibility and support for change, aligning people to move in new and challenging directions. Dealing effectively with uncertainty and adapting to new situations and ways of working while staying focused, organized and positive. Networking & Influencing Collaboratively:
Developing rapport with a diverse range of people. Building and leveraging networks horizontally and vertically. Proactively influencing and persuading others to gain support for initiatives. Maintaining collaborative stakeholder relationships.
#J-18808-Ljbffr
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