11 Marketing Strategy jobs in Qatar

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Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

To develop and implement the Doha Festival City Marketing Strategy. These strategies should incorporate all stakeholders and cover advertising, PR, Event Management & Customer Service at the appropriate phase of the Mall development cycle to ensure effective reach to the target audience and maximization of the Mall brand positioning.

Doha Festival City needs a dedicated Associate Direct-Marketing to drive the Marketing Strategy through the business to business and the business to consumer phases of the development to drive market awareness to the brand and maximize. Footfall and sales performance post opening.

What you will do:

• Marketing strategy planning and budgets / Media & Advertising plans - sets yearly strategies and plans for each stage of the mall development
• Develop a marketing plan for the mall opening, covering resources, procurement, stakeholder management, footfall sales objectives and opening event plan. Proactive consultant and contractor management to deliver the outcomes.
• Communication - communicates with key stakeholders including owners, retailers, shoppers and the industry during the Mall development.
• Market Research & Intelligence - ensures that competitor research on like properties in UAE and GCC is accounted for, together with general real estate news that could impact on brand (leasing / retail / development / RERA / government regulations updates etc). Market research to determine requirements for new business
• Website / Online Digital Activation - Ensures at all times that the DFC website is up to date, takes into account new technologies & trends and builds the strategy
• Public Relations - working together with the PR Manager to promote and create newsworthy items to increase the AVE and awareness of DFC within the media
• Measurement - ensure all marketing activities are measured against pre-set objectives.

Required skills to be successful:

Job-Specific Skills:

• Arabic Speaker is preferable
• Excellent attention to detail, written and verbal skills
• Ability to work within a team environment
• Able to motivate and lead staff
• Ambitious & goal orientated
• Adaptable and innovative thinker / Works well under pressure
• At home with the media.

What Equips you for the role:

Minimum Qualifications and Knowledge:

• Bachelor's degree in marketing / business or related field or equivalent professional qualification
• Digital and online activation awareness
• Minimum of 5-10 years in a marketing or business related discipline in real estate / retail marketing
• Minimum 3 years local experience or 2 years in the GCC region.
• Experience in working with external agencies, events, PR and advertising

About Al-Futtaim Malls
Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers.

Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper's point of view but as curators of space or landlords to other brands. The company has a directly managed portfolio including over 9 million sqft of retail space across four malls in the MENA region and two under development. Malls under the Al-Futtaim Malls portfolio include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall, Morocco.

Leveraging on the expertise of its parent company, Al-Futtaim Malls established PLEX Management Services offering a full array of services including asset management and development, leasing, and brand experience expertise to shopping mall landlords and retail organizations globally. Implementing global best practice and deploying Al-Futtaim Mall's deep understanding of mall management and retail dynamics, PLEX promises to deliver continuous growth and long-term value for its partners.

For more information on Al-Futtaim Malls, please visit

Press Tab to Move to Skip to Content Link

Select how often (in days) to receive an alert:

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

To develop and implement the Doha Festival City Marketing Strategy. These strategies should incorporate all stakeholders and cover advertising, PR, Event Management & Customer Service at the appropriate phase of the Mall development cycle to ensure effective reach to the target audience and maximization of the Mall brand positioning.

Doha Festival City needs a dedicated Associate Direct-Marketing to drive the Marketing Strategy through the business to business and the business to consumer phases of the development to drive market awareness to the brand and maximize. Footfall and sales performance post opening.

What you will do:

• Marketing strategy planning and budgets / Media & Advertising plans - sets yearly strategies and plans for each stage of the mall development
• Develop a marketing plan for the mall opening, covering resources, procurement, stakeholder management, footfall sales objectives and opening event plan. Proactive consultant and contractor management to deliver the outcomes.
• Communication - communicates with key stakeholders including owners, retailers, shoppers and the industry during the Mall development.
• Market Research & Intelligence - ensures that competitor research on like properties in UAE and GCC is accounted for, together with general real estate news that could impact on brand (leasing / retail / development / RERA / government regulations updates etc). Market research to determine requirements for new business
• Website / Online Digital Activation - Ensures at all times that the DFC website is up to date, takes into account new technologies & trends and builds the strategy
• Public Relations - working together with the PR Manager to promote and create newsworthy items to increase the AVE and awareness of DFC within the media
• Measurement - ensure all marketing activities are measured against pre-set objectives.

Required skills to be successful:

Job-Specific Skills:

• Arabic Speaker is preferable
• Excellent attention to detail, written and verbal skills
• Ability to work within a team environment
• Able to motivate and lead staff
• Ambitious & goal orientated
• Adaptable and innovative thinker / Works well under pressure
• At home with the media.

What Equips you for the role:

Minimum Qualifications and Knowledge:

• Bachelor's degree in marketing / business or related field or equivalent professional qualification
• Digital and online activation awareness
• Minimum of 5-10 years in a marketing or business related discipline in real estate / retail marketing
• Minimum 3 years local experience or 2 years in the GCC region.
• Experience in working with external agencies, events, PR and advertising

About Al-Futtaim Malls
Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers.

Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper's point of view but as curators of space or landlords to other brands. The company has a directly managed portfolio including over 9 million sqft of retail space across four malls in the MENA region and two under development. Malls under the Al-Futtaim Malls portfolio include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall, Morocco.

Leveraging on the expertise of its parent company, Al-Futtaim Malls established PLEX Management Services offering a full array of services including asset management and development, leasing, and brand experience expertise to shopping mall landlords and retail organizations globally. Implementing global best practice and deploying Al-Futtaim Mall's deep understanding of mall management and retail dynamics, PLEX promises to deliver continuous growth and long-term value for its partners.

For more information on Al-Futtaim Malls, please visit

Press Tab to Move to Skip to Content Link

Select how often (in days) to receive an alert:

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

To develop and implement the Doha Festival City Marketing Strategy. These strategies should incorporate all stakeholders and cover advertising, PR, Event Management & Customer Service at the appropriate phase of the Mall development cycle to ensure effective reach to the target audience and maximization of the Mall brand positioning.

Doha Festival City needs a dedicated Associate Direct-Marketing to drive the Marketing Strategy through the business to business and the business to consumer phases of the development to drive market awareness to the brand and maximize. Footfall and sales performance post opening.

What you will do:

• Marketing strategy planning and budgets / Media & Advertising plans – sets yearly strategies and plans for each stage of the mall development
• Develop a marketing plan for the mall opening, covering resources, procurement, stakeholder management, footfall sales objectives and opening event plan. Proactive consultant and contractor management to deliver the outcomes.
• Communication – communicates with key stakeholders including owners, retailers, shoppers and the industry during the Mall development.
• Market Research & Intelligence – ensures that competitor research on like properties in UAE and GCC is accounted for, together with general real estate news that could impact on brand (leasing / retail / development / RERA / government regulations updates etc). Market research to determine requirements for new business
• Website / Online Digital Activation – Ensures at all times that the DFC website is up to date, takes into account new technologies & trends and builds the strategy
• Public Relations – working together with the PR Manager to promote and create newsworthy items to increase the AVE and awareness of DFC within the media
• Measurement – ensure all marketing activities are measured against pre-set objectives.

Required skills to be successful:

Job-Specific Skills:

• Arabic Speaker is preferable
• Excellent attention to detail, written and verbal skills
• Ability to work within a team environment
• Able to motivate and lead staff
• Ambitious & goal orientated
• Adaptable and innovative thinker / Works well under pressure
• At home with the media.

What Equips you for the role:

Minimum Qualifications and Knowledge:

• Bachelor’s degree in marketing / business or related field or equivalent professional qualification
• Digital and online activation awareness
• Minimum of 5-10 years in a marketing or business related discipline in real estate / retail marketing
• Minimum 3 years local experience or 2 years in the GCC region.
• Experience in working with external agencies, events, PR and advertising

About Al-Futtaim Malls
Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers.

Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper’s point of view but as curators of space or landlords to other brands. The company has a directly managed portfolio including over 9 million sqft of retail space across four malls in the MENA region and two under development. Malls under the Al-Futtaim Malls portfolio include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall, Morocco.

Leveraging on the expertise of its parent company, Al-Futtaim Malls established PLEX Management Services offering a full array of services including asset management and development, leasing, and brand experience expertise to shopping mall landlords and retail organizations globally. Implementing global best practice and deploying Al-Futtaim Mall’s deep understanding of mall management and retail dynamics, PLEX promises to deliver continuous growth and long-term value for its partners.

For more information on Al-Futtaim Malls, please visit

Press Tab to Move to Skip to Content Link

Select how often (in days) to receive an alert:

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

To develop and implement the Doha Festival City Marketing Strategy. These strategies should incorporate all stakeholders and cover advertising, PR, Event Management & Customer Service at the appropriate phase of the Mall development cycle to ensure effective reach to the target audience and maximization of the Mall brand positioning.

Doha Festival City needs a dedicated Associate Direct-Marketing to drive the Marketing Strategy through the business to business and the business to consumer phases of the development to drive market awareness to the brand and maximize. Footfall and sales performance post opening.

What you will do:

• Marketing strategy planning and budgets / Media & Advertising plans – sets yearly strategies and plans for each stage of the mall development
• Develop a marketing plan for the mall opening, covering resources, procurement, stakeholder management, footfall sales objectives and opening event plan. Proactive consultant and contractor management to deliver the outcomes.
• Communication – communicates with key stakeholders including owners, retailers, shoppers and the industry during the Mall development.
• Market Research & Intelligence – ensures that competitor research on like properties in UAE and GCC is accounted for, together with general real estate news that could impact on brand (leasing / retail / development / RERA / government regulations updates etc). Market research to determine requirements for new business
• Website / Online Digital Activation – Ensures at all times that the DFC website is up to date, takes into account new technologies & trends and builds the strategy
• Public Relations – working together with the PR Manager to promote and create newsworthy items to increase the AVE and awareness of DFC within the media
• Measurement – ensure all marketing activities are measured against pre-set objectives.

Required skills to be successful:

Job-Specific Skills:

• Arabic Speaker is preferable
• Excellent attention to detail, written and verbal skills
• Ability to work within a team environment
• Able to motivate and lead staff
• Ambitious & goal orientated
• Adaptable and innovative thinker / Works well under pressure
• At home with the media.

What Equips you for the role:

Minimum Qualifications and Knowledge:

• Bachelor’s degree in marketing / business or related field or equivalent professional qualification
• Digital and online activation awareness
• Minimum of 5-10 years in a marketing or business related discipline in real estate / retail marketing
• Minimum 3 years local experience or 2 years in the GCC region.
• Experience in working with external agencies, events, PR and advertising

About Al-Futtaim Malls
Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers.

Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper’s point of view but as curators of space or landlords to other brands. The company has a directly managed portfolio including over 9 million sqft of retail space across four malls in the MENA region and two under development. Malls under the Al-Futtaim Malls portfolio include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall, Morocco.

Leveraging on the expertise of its parent company, Al-Futtaim Malls established PLEX Management Services offering a full array of services including asset management and development, leasing, and brand experience expertise to shopping mall landlords and retail organizations globally. Implementing global best practice and deploying Al-Futtaim Mall’s deep understanding of mall management and retail dynamics, PLEX promises to deliver continuous growth and long-term value for its partners.

For more information on Al-Futtaim Malls, please visit

Job Requisition ID : 171062

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role :

To develop and implement the Doha Festival City Marketing Strategy. These strategies should incorporate all stakeholders and cover advertising, PR, Event Management & Customer Service at the appropriate phase of the Mall development cycle to ensure effective reach to the target audience and maximization of the Mall brand positioning.

Doha Festival City needs a dedicated Associate Direct-Marketing to drive the Marketing Strategy through the business to business and the business to consumer phases of the development to drive market awareness to the brand and maximize. Footfall and sales performance post opening.

What you will do :

• Marketing strategy planning and budgets / Media & Advertising plans – sets yearly strategies and plans for each stage of the mall development
• Develop a marketing plan for the mall opening, covering resources, procurement, stakeholder management, footfall sales objectives and opening event plan. Proactive consultant and contractor management to deliver the outcomes.
• Communication – communicates with key stakeholders including owners, retailers, shoppers and the industry during the Mall development.
• Market Research & Intelligence – ensures that competitor research on like properties in UAE and GCC is accounted for, together with general real estate news that could impact on brand (leasing / retail / development / RERA / government regulations updates etc). Market research to determine requirements for new business
• Website / Online Digital Activation – Ensures at all times that the DFC website is up to date, takes into account new technologies & trends and builds the strategy
• Public Relations – working together with the PR Manager to promote and create newsworthy items to increase the AVE and awareness of DFC within the media
• Measurement – ensure all marketing activities are measured against pre-set objectives.

Required skills to be successful :

Job-Specific Skills :

Behavioral Competencies :

What Equips you for the role :

Minimum Qualifications and Knowledge :

Minimum Experience :

About Al-Futtaim Malls

Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers.

Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper’s point of view but as curators of space or landlords to other brands. The company has a directly managed portfolio including over 9 million sqft of retail space across four malls in the MENA region and two under development. Malls under the Al-Futtaim Malls portfolio include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall, Morocco.

Leveraging on the expertise of its parent company, Al-Futtaim Malls established PLEX Management Services offering a full array of services including asset management and development, leasing, and brand experience expertise to shopping mall landlords and retail organizations globally. Implementing global best practice and deploying Al-Futtaim Mall’s deep understanding of mall management and retail dynamics, PLEX promises to deliver continuous growth and long-term value for its partners.